In some businesses, being on social media platforms all day can be a part of the job description, it helps to have a virtual assistant who can help you with Social Media Management for your Property Management Business.
Let’s take a look at 5 ways on how a Social Media Virtual Assistant can help you manage your Property Management Business.
Respond to Tenant Requests and Schedule Rental Showings
Two essential tasks that need to be handled promptly are responding to tenant requests and scheduling rental showings. Delays to tenant requests can increase turnover and send your tenants to rentals managed by other companies with better maintenance services. Conducting prompt showings helps property owners experience shorter vacancy times.
As a property owner, it is your prime responsibility to respond to the needs of your tenant at the earliest. This helps in increasing your credibility and prolonging lease cycles. For a renter, what matters most is that the property owner is always there to handle any issues that may arise, in a timely fashion. An experienced Virtual Assistant can manage these expectations professionally by taking tenants requests and quickly act on them on behalf of the owner.
Hiring a virtual assistant to manage these social media platforms gives you a resource to manage renters and coordinate schedules with potential tenants and contractors. You don’t have to spend time on schedules or being in the loop on these communications!
Maintain, Schedule and Calendar Management
A well-managed calendar should reflect and enable core priorities. It has the power to impact a business daily success as well as their big-picture success. That’s why maintaining, scheduling and calendar management is one of the most important skills for a Virtual Assistant to develop.
Many people think that virtual assistants are mainly there to manage your schedule. And they can be. But scheduling posts for maximum impact is also a skill that someone who works with your social media channels should have intuitively. A virtual assistant with a background using platforms like Hootsuite will know how to do this with ease.
Reviewing and updating team calendars is another task that a virtual assistant can handle. Property managers Assistants must keep track of property showings, meetings with new clients or existing property owners, and appointments with maintenance contractors. Missing out on an appointment can mean losing out on revenue or potential leads. A virtual assistant can help you effectively track what you need to do and where you need to be for all your appointments.
Follow-up, Property Listing and Advertising
Some companies do so much lead generation via social media that it’s important to have someone who can dip into an account and handle follow-ups. Follow-ups also extend to email communications that connect to social media accounts. If you find it too difficult to handle this much workload, a virtual assistant with this specific experience will help free up your time.
Listing your properties and advertising your openings is another area where a VA can help you save time. A virtual assistant whose expertise in Social Media can develop compelling listings, compile quality photos, and list available properties on various sites to generate new rental applications.
After listing a property, your VA can monitor websites, manage social media posts, and watch for submitted applications to start the review and screening process.
A virtual assistant can review rental applications for prospective tenants. They can check for completed information and any supporting paperwork that completes the application process. If anything is missing, your VA can contact the applicants to fill in any incomplete information. With training, your VA can also check an applicant’s rental, professional, and employment references.
With completed applications, your VA can send you a list of qualified potential tenants to review and approve for placement.
Identifying and interacting with your target audience
Audience research will help you craft relevant content, messaging, and ads. All of this can lead to higher conversion rates and better social media ROI ( Return of Investment). The better you understand your target market, the more you’ll be able to focus your ads and reach the audience most likely to convert into customers
Following social media posts can also help you identify your audience and future tenants. Virtual assistants can take the time to read what people are saying, come right out and ask what people need or be a little more stealthy and head to Twitter to check the hashtag search.
As a small business, you likely have a niche that you need to hit on social media. Generalized posts designed to appeal to everyone don’t have as much impact as those social media campaigns that appeal to that niche. When it comes to online marketing tasks, outsource to a virtual assistant who has the skills to make your social channels work for you.
Become a Point of Contact
When you hire a virtual assistant, they can become a point of contact for current and potential tenants, property owners, and vendors. Sometimes it’s hard to keep up with all the voicemails and emails coming in. Your VA can check your voicemails and emails regularly during the day to make sure you never miss an important call or email. They will also document vital details and send you the messages with action item lists to help you address them.
Give your VA template messages to deal with frequent information requests. This allows your virtual assistant to quickly answer common questions or issues to delight tenants and property owners who reach out with questions or problems. Hiring a VA is like having a customer service team handle all the questions you don’t have time for!
If you have a lot of business coming through social media—including potential leads through social media channels like Twitter and LinkedIn—then a social media VA can not only help expand your capacity. They can also be your source for automating many of the tasks that might prevent you from growing due to a shortage of resources in time, money—or both.
Staying on top of tasks and supporting your team is easier when hiring a virtual assistant! If you’ve never considered using a VA as an independent contractor for these critical property management tasks (and more), it’s time!